Social Media And Sports

 New Twitter Jerseys



Forward Brendan Mundorf jersey with his
twitter handle for the Philadelphia Wings.

An article that I read that relates to the social media and sports deals with the Philadelphia Wings of the National Lacrosse League made history February 2, 2012 by becoming the first professional sports team in North America to have jerseys with their twitter handles on the back instead of their last name. By this team doing this, does this mean more teams will try to do the same to be more interactive with their fans? You could only hope that more teams want to have their fans more interactive with the players. I feel as this is a great way to do so, especially since twitter is taking over as that main focus of social media when you think of fans and sports. This move to replace the athletes last name with their twitter handles is being viewed as a marketing plan for their team and players.

Twitter's Role

In class on April 2, 2013 when we talked about new media and sports, a team doing this with their jerseys does make sense since twitter has 500,000,000 users and 150,000 sign ups per day. This gives Twitter, the players and the team a lot of visibility to the fans and also shows how much they want to interactive with their fans. This gives the fans to see what the players are talking about and gives them the chance to be a part of any fan contests that the players may do.



http://www.forbes.com/sites/marketshare/2012/02/13/the-lines-between-social-media-and-sports-continue-to-blur/